Matt Shepherd-Smith

Matt is a Partner in Corporate Leadership and Transformation, helping clients to stand out from their competitors with a compelling and differentiated proposition.

His background in advertising has translated into an approach where distillation of thinking helps to create focused and distinct positioning and campaign ideas. Matt’s clients span sectors and geographies, with recent examples including Vodafone, Hiscox, VARO Energy, Heidelberg Materials, Barclays and HKJC.

Prior to Brunswick Matt spent 25 years in creative agencies, most recently as CEO of TBWA\London, advising clients such as Apple, Sony PlayStation, Adidas and Nissan. He left to join Blinkbox, the digital entertainment start-up acquired by Tesco. He joined Brunswick in 2016 as CEO of our Creative business before commencing his current advisory role in 2023.