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Contents

Issue five, Winter 2011

  • RENAISSANCE NEWSROOM

    RENAISSANCE NEWSROOM

    Robert Thomson, Editor-in-Chief of Dow Jones and Managing Editor of The Wall Street Journal, on redefining reporting for the digital age

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  • THE ART OF INTERNAL COMMUNICATIONS

    THE ART OF INTERNAL COMMUNICATIONS

    • THE POINT OF SALE

      Kingfisher’s Ian Cheshire tells Richard Lewis about team-building as a CEO

    • CULTURE CLUB

      Robert Richman tells Jennifer Lowney how Zappos’ unique approach to building customer loyalty focuses on the company’s culture as defined by its employees

    • MINISTRY OF NEWSPEAK

      There is a fine line between useful company shorthand and gobbledegook, says Steven Lipin

    • NEW WAVE OF EMPLOYEE SHAREHOLDER COMMUNICATIONS

      Neil Stewart reports on how corporations communicate with employee shareowners

    • MISSION COMMAND

      In the military, internal communications is leadership, often in critical situations, says Colonel Thomas A. Kolditz

    • DIGITAL WATERCOOLER

      Social media is transforming the company intranet into a lively, people-driven environment, say Rachelle Spero and Anthony Applewhaite

    • ON MESSAGE

      A behind the scenes glimpse of the communications challenges inside government – from Washington, DC, to Brussels and London

    • THE WHOLE NINE YARDS

      Super Bowl-winning coach Brian Billick tells Brunswick’s Tom Williams about motivating millionaires and why the right questions matter as much as the answers

    • THE MESSAGE HAS TWO FACES

      Internal and external communications differ in subtle but important ways, says Torsten Busse

    • INTO THE VOID

      Rob Gregory shows how architects use internal spaces to foster interaction and communication

  • ONCE MORE UNTO THE BREACH

    ONCE MORE UNTO THE BREACH

    Data security breaches have taken on a new dimension with the rise of “hacktivists,” say Mark Seifert, Joe Carberry and Brandon Borrman

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  • TALES OF SHANGHAI

    TALES OF SHANGHAI

    Former Chinese Minister Zhang Xiang, tells Jinqing Cai about re-establishing Shanghai as Asia’s premier financial hub

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    • MAKING UP OUR MINDS

      New thinking in psychology and neuroscience has far-reaching implications for understanding and building reputation, says Graeme Trayner

    • THE VIRTUAL SMEAR

      Rod Christie-Miller, Jenny Afia and Andy Rivett-Carnac consider the best defense against the virtual attacks that can tarnish a company’s brand

    • THE CONVERSATION

      Ginny Wilmerding and Rose Wang talk about the growth and influence of micro-blogging or “Weibo” in China

Chairman's letter

Chairman

A fridge magnet I came across in America exhorted me to “be the person your dog thinks you are ...” That personal aspiration is also a good goal for those responsible for the corporate character and reputation of large organizations.

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Research

STAKEHOLDERS DRIVE STOCK VALUES

Building relationships with external stakeholders can double the value of your company’s assets, says Wharton Professor Witold J. Henisz

Different take

ADRIAN NEWEY ART, PHYSICS ... SPEED

Anita Scott talks to probably the most successful racing car designer ever

TITANIC CALLING

TITANIC CALLING

The Bodleian Library's Michael Hughes on how the poignant news of the tragedy crossed the globe, relayed by Marconi wireless operators

SHOOT THE MESSENGER

In film and on television, PR people, or "flacks," are usually morally vacuous – or stupid. At least some of them are funny, says Celia Converse

CRITICAL MOMENT

Michael France considers the "Perp Walk"

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