Stakeholders now expect companies to take a position on topics that impact their business and society. For companies, these wider social and political issues are now often as important as strictly financial matters.
Our research methods allow companies to be leaders on these debates. We can conduct primary research looking at an important issue that impacts upon your business or sector. The research findings can then shape strategy and policy development, and provide a platform for communications.
As part of these mandates, we often use deliberative research approaches. Deliberative research methods involve people thinking through complex issues and debates. Used extensively by Governments, they can help companies make decisions and demonstrate leadership.