Brunswick Insight is the Group’s opinion research practice, specialising in assessing global business issues and corporate reputation. Operating globally, we use a range of qualitative and quantitative research techniques to help companies and organisations inform and measure their communications and policy strategies. Read more
Graeme Trayner is a Partner in Brunswick’s London office, where he set up and built the group’s insight and opinion research practice. Read more
Phil Riggins is a Partner in Brunswick’s London office and an expert in the field of communications research and strategy. Read more
Robert Moran is a Partner in our Washington, D.C. office. He is responsible for leading Brunswick’s insights function in the Americas. Read more
A global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
The poll of over 400 analysts and investors, first run in 2009, showed that while social media is still overshadowed in importance compared to information sourced direct from companies or from real-time subscription services, it does have an impact.
Business depends upon the perceptions of an increasing number of demanding stakeholders.
Stakeholders now expect companies to take a position on topics that impact their business and society. For companies, these wider
We work with companies to anticipate emerging debates, and to understand how those issues could impact upon a company’s profile
As part of the Group, our research is always designed to shape powerful and effective communications.
We have extensive experience of conducting research with employees, and helping management teams understand